With this project, originally the focus was on the fruit because I had been working on a pop art fruit series for a personal project while learning how to use Procreate. I had to figure out how to take these images and apply them to a graphic design element. I went with the fictional Smooth Sippin’ brand because I feel like smoothies were the easiest product to apply fruit images too. The idea of the brand is a quick and easy option for people who are constantly on the go and they don’t have time to make a full meal. The use of alliteration to describe each flavor shows that the brand is creative, fun, and puts a pep in the step. For the voucher, I wanted it to look equally as engaging to look at while the viewer is flipping through a magazine or newspaper. The design would also be easy to convert to a motion ad to be seen on the internet. The mock up template for the smoothie bottles was retrieved from Freepik and the rest of the layout was created In Photoshop.

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Advertisement: Photoshop : Size - 41 in x 39 in

Voucher: Photoshop: Size - 5 in x 3 in